Disney recently launched a new campaign that aims to “inspire volunteerism”.  Every person who volunteers for a whole day at one of their approved charities will be given a voucher for one day entry into one of their theme parks.

On the one hand, this is a generous offer from Disney considering entry into one of their tickets can run about $100 per person.  On the other hand, is the way to encourage people to volunteer by essentially bribing them with free stuff?  It should also be taken into consideration that Disney probably knows that if a family is given one free ticket, they are likely to stay for more than just one day and also likely to spend money on more than just admission once they are in the park.

So is this is a genuine attempt by Disney to get people involved in volunteer work?  Or a good PR move and marketing campaign rolled into one?  Check out their advertisements and let me know what you think in the comments.

1 Response to 'BrandAware Monitor: Disney Provides Volunteer Incentives'

  1. alia Said,
    http://blog.brandaware.org/2009/11/brandaware-monitor-disney-provides.html?showComment=1258523933787#c4153665579902247566'> November 18, 2009 at 12:58 AM

    As much as I love Disneyland, I find it sad that we now have to bribe parents and kids with celebrities. Good parenting would be encouraging altruism as a core value instead of a chore to complete.


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